Tradition Mutual Launches Blue Sky Canopy Campaign with $50,000 Lead Gift
FOR IMMEDIATE RELEASE, September 8, 2026
Tradition Mutual Insurance Launches $120,000 Tradition Mutual Blue Sky Canopy Campaign with $50,000 Lead Gift
Lead naming sponsorship will create a new outdoor gathering place for Stratford Perth Museum and the wider community
STRATFORD, ON – The Stratford Perth Museum is proud to announce that Tradition Mutual Insurance Company of Sebringville has committed $50,000 as the Lead Naming Sponsor of the Museum’s new outdoor performance and community gathering space, the Tradition Mutual Blue-Sky Canopy.
The gift launches the Museum’s $120,000 Blue Sky Canopy Campaign, a capital project that will transform the Player’s Backstage into a flexible outdoor venue for concerts, family programming, educational activities, community celebrations, and cultural events for years to come.
Construction of the canopy is scheduled to begin this fall and will be completed by Avon Building Solutions following the conclusion of the Museum’s outdoor concert season.
“This is so much more than a weather shelter,” said Kelly McIntosh, Managing Director of the Stratford Perth Museum. “It’s an investment in our community. The Tradition Mutual Blue-Sky Canopy will transform our outdoor space into a more welcoming and adaptable venue for concerts, educational programming, family events, celebrations and community gatherings. We’re incredibly grateful to Tradition Mutual for believing in this vision and helping us bring it to life.”
As Lead Naming Sponsor, Tradition Mutual’s support will be recognized through the naming of the structure as The Tradition Mutual Blue-Sky Canopy, along with permanent donor recognition and ongoing acknowledgement as the venue becomes a cornerstone of the Museum’s growing outdoor programming.
Charles MacLennan, President and CEO of Tradition Mutual Insurance Company, said the project reflects the company’s longstanding commitment to strengthening communities that it serves.
“As Tradition Mutual celebrates its 150th anniversary, we are honoured to support projects that reflect our longstanding commitment to the communities we serve. We believe thriving communities are built through connection, shared experiences, and strong local partnerships. The Stratford Perth Museum plays an important role in preserving our region’s heritage while creating opportunities for people to come together. We’re proud to support the Tradition Mutual Blue-Sky Canopy, a community gathering space that will foster learning, celebration, and connection for generations to come.”
About Stratford Perth Museum
The Stratford Perth Museum is a cultural destination dedicated to preserving, sharing, and celebrating the stories of Stratford, Perth County, and the people who have shaped the region. Through exhibitions, educational programming, community events, and special initiatives, the Museum connects residents and visitors with the area’s rich history while creating meaningful experiences that inspire future generations.
About Tradition Mutual Insurance Company
Tradition Mutual Insurance Company is one of Ontario’s oldest and most trusted mutual insurers, serving communities in Ontario since 1876. As the company celebrates its 150th anniversary, Tradition Mutual continues its longstanding commitment to protecting policyholders while investing in initiatives that strengthen the communities it serves. Owned by its policyholders, Tradition Mutual provides home, auto, farm, and commercial insurance and is guided by the enduring mutual values of integrity, trust, professional excellence, and community.
For more information about supporting the Tradition Mutual Blue Sky Canopy Campaign, please contact:
Kelly McIntosh
Managing Director
Stratford Perth Museum 519-393-5311
Charles MacLennan MBA Prosci
President and CEO
Tradition Mutual Insurance Company
cmaclennan@traditionmutual.com