The Stratford Perth Museum Association is a not-for-profit corporation dedicated to the preservation and celebration of the rich material and cultural heritage of the County of Perth and the City of Stratford. To this end, the Association operates the Stratford Perth Museum to provide curatorial services for the artifacts and collections placed in its care, and to present public educational exhibits, programs and information which bring to life the history of the region for its citizens and visitors, in accordance with the Museum’s agreement with the City and County.
To be recognized as a vibrant community museum, respected for our vital role in preserving, interpreting and celebrating our artifacts, stories and rich cultural heritage.
Our Strategic Plan
To reach a destination one has to know where you’d like to go and then plan the route. Thorough planning builds strong organizations and is the basis of attaining desired goals. The Museum’s volunteer Board of Directors and its staff team are firm believers in this simple but absolute truth.
For this reason, the Board and staff ensure that a Strategic Plan, or longer term planning agenda, is in place at all times. Ongoing strategic planning defines the central goals and priorities for the Museum for each three to five year period. The governing Strategic Plan for any given period becomes the foundation for annual business and operational plans, including budgets. Regular reviews assess the Museum’s strategic course and allow for adjustments, where and when needed.
As part of this ongoing planning process, the Stratford Perth Museum put a new strategic plan in place in January 2014, VISTA, and it will be the cornerstone document for the Museum through 2016.
VISTA defines five core goals for the Museum during this period.
- 1. Adhere to the Stratford Perth Museum’s 10-year Funding Agreement but capitalize on all reasonable revenue opportunities.
- 2. Increase membership and optimize SPM brand profile through sound communications/marketing strategy.
- 3. Capitalize on the “historical campus” opportunity supported by a full site plan.
- 4. Focus on a vibrant, relevant exhibit and public education program.
- 5. Strengthen and reinforce the staff/volunteer dynamic.