People interested in seeing the Stratford Perth Museum exhibit, The Lion, the Witch and the Wardrobe: Myths, Magic and Messages, can get to the Musuem via a Stratford Transit bus this Festival season.
The exhibit is being presented by the Museum in conjuction with the Stratford Festival. The exhibit is an added visitor experience for patrons seeing the play,The Lion, the Witch and the Wardrobe, part of the playbill at the Avon Theatre this summer.
A Stratford Transit bus, emblazoned with artwork promoting both the play and the exhibit, will make two round trips on the days that The Lion, the Witch and the Wardrobe is a matinee performance at the Avon Theatre.
The first bus will leave the Avon Theatre at 9:30 a.m. and take the 10-minute trip directly to the Museum. The bus will return to the Avon Theatre at 11 a.m.
The bus will make a second direct trip, leaving the Avon Theatre just after 11 a.m. with an estimated return time of 12:30 p.m. That gets patrons back downtown in time for lunch before the 2 p.m. matinee. The Museum is located 300 metres west of the Stratford city limits.
There are 49 The Lion, the Witch and the Wardrobe matinees this summer which means 98 round trips to the Museum. The first matinee is May 10.
This is a joint project involving the Stratford Perth Museum, Stratford Festival, City of Stratford and Stratford Transit, and Regional Tourism Organization Four. Thanks to funding support from RTO4, there is no cost to ride the bus — but it is on a first-come, first-serve basis.
While moving people from the Avon Theatre to the Museum, and back, may be the primary purpose, it will be anything but just another bus ride as the Museum is also creating an on-the-bus experience.
They said it …
“The city is proud to support this initiative. It’s innovative and it’s collaborative. A project that involves multiple partners working together to enhance the visitor experience for people coming to the theatre and to Stratford is exactly the sort of project we want to support.”
Stratford Mayor Dan Mathieson
“The Stratford Festival has been delighted to partner with the Stratford Perth Museum to present exhibits that complement our productions. The addition of this transportation initiative serves to further enhance the Stratford experience for our many visitors.”
Anita Gaffney, Executive Director, Stratford Festival
“This collaborative initiative moves well beyond
the functional task of simply providing local transportation links between cultural attractions. It enhances the visitor’s experience by animating the trip itself into an immersive share-worthy journey.”
Zac Gribble, Regional Tourism Organization Four
“We thought it was a cool idea but what was really great was how the Stratford Festival, the City, Stratford Transit and RTO4 all loved the concept and quickly turned it from an idea into a reality.”
John Kastner, General Manager, Stratford Perth Museum
For more information about the Stratford Perth Museum contact John Kastner at email@example.com, call 519-393-5311 or visit stratfordperthmuseum.ca